INTERACT WITH SPECIFIC AUDIENCES ONLINE

We have technologies in place to dramatically optimize online campaigns and target incredibly specific audiences. Our 3-step process ensures the most efficient ad spend:

(1) Your ads are trafficked across the channels that comprise the network.

(2) Ads are optimized to the best performing channels (and sites within those channels) and continue to run on the whole network.

(3) Automated systems ascribe weights to elements, like the time of day an ad gets clicked on the most, the sites that generate the most clicks, the size and type of creative that get the most interaction, and then run more of the best performing creative units on the best performing sites and channels.

With Steel Media, the combinations of options and audiences are endless:

• Online ads: billions of impressions are available 

• Re-marketing campaigns: advertise to users who have visited your site

• Behavioral Targeting by shopping, ad-interaction, and browsing behavior

• Socialize and scale video on a CPM, CPC CPE, and CPCV basis

ONLINE DISPLAY STATS

• Online ad spending set to break records

• Growth in spending on online display ads will outstrip that for paid search through 2014